This post presents our top 7 reasons to use a power meter on your bike. Prices are dropping on power meters worldwide, making this a great time to get started with power meters. But why would you get one? Well Joe Friel, elite cycling coach and author of The Cyclist’s Training Bible, calls the power meter the most effective tool for increasing speed on the bike. Friel highly recommends that if you are a cyclist who is looking to improve, you should use a power meter. In this post, we explain why.